Sedans are still considered the most popular car despite competition from SUVs and hatchbacks. And they have their reasons for claiming this spot, from a safety and security point of view. Sedans have a lower tendency to overturn because of their lighter weight and lower heights and offer better security with their lockable trunks. Sedans come in a great variety from sporty sedans to family sedans to flamboyant luxury sedans. In this article we will compare these sensational super luxury sedans of 2023, Toyota Crown, Hyundai Azera and Nissan Maxima, from all aspects.
Exterior Design and Aesthetics:
Toyota Crown 2023 is available in 2 grades in UAE, the XLE grade and the platinum grade. It has a bold design with a strong presence which is a fusion between an SUV and a sedan. It is a traditional sedan which has the height of an SUV. The two-tone finish from the hood to the rear makes it very eye-catching. It has a fixed panoramic moonroof that gives a very stylish look from the outside and spacious on the inside. The headlights have multibeam LED lights, the front end of the car is embellished with geometrical patterns on a wide grille which is innovation at its best. The taillights spread across the rear giving it a sleek, stylish look. And the large premium alloy wheels give the vehicle an overall dynamic look and more height than a regular sedan.
Highlighting its exterior in the following table:
| Toyota Crown 2023 |
XLE |
Platinum |
| Body color Monotone |
Yes |
+two tone |
| Power door soft close |
Yes |
Yes |
| Powered Rear View Mirrors |
Yes |
+camera |
| Smart keyless entry |
Yes |
Yes |
| LED Headlamps |
AHB |
AHS |
| Headlamp light control |
Manual |
Dynamic |
| Panoramic sunroof |
Yes |
Yes |
| Wheels |
21” alloy |
21” alloy |
| Adaptive variable suspension |
Yes |
Yes |
| Power trunk opener with kick sensor |
Yes |
Yes |
It is available in the following colors for the platinum Grade:
- Precious pearl white
- Precious Metal
- Precious Bronze
- Black/white pearl
- Black/Bronze
- Black/Red
- Black/Metal
- Black/Silver
- Black
- Emotional Red
- Precious Silver
The XLE grade comes in a single tone with all the above single colors available.
Hyundai Azera 2023:
A full size luxury sedan with futuristic design and charisma. It has two trims available in the UAE, the smart and the premium. It has a wide grille in the front just like
Toyota crown’s latest model. There is a horizontal headlamp above the grille which gives it a very sleek look. The rear lights are also LED and horizontally covering the rear across, accompanied by rear fog lights and LED license plate lights. The iconic opera glass gives the car an aura of elegance. The following color options are available in the UAE:
- Midnight black
- Shimmering silver
- Black forest
- Oxford blue
- White cream
- Glowing silver
- Hampton gray
- Nocturne gray
A few of its exterior highlights:
| Hyundai Azera 2023 |
Smart |
Premium |
| Parking sensors |
Front & Rear |
Front & Rear |
| LED projection lamps w DRL |
Yes |
Yes |
| Panoramic sunroof |
No |
Yes |
| Smart Tailgate |
No |
Yes |
| Alloy wheel |
18” |
19” |
Nissan Maxima:
Is marketed as a luxury sports sedan with curves that make you fall in love with it. It has 4 grades available in the UAE, the S, SV, SR1 and SR2. Its sleek style and seductive shape are credited to the unique floating roofline and swoopy silhouette. The front grille isn’t wide from one side to the other like the other two discussed above. It comes in the following colors:
==> Carnelian red
==> Pearl white
==> Brilliant silver
==> Metallic slate
==> Black
==> Sunset drift Chroma flair
==> Pearl blue
A comparison of the exterior of the grades is mentioned below:
| Nissan Maxima 2023 |
S |
SV |
SR1 |
SR2 |
| LED lights w LED DRL |
Yes |
Yes |
Yes |
Yes |
| Intelligent auto headlights |
Yes |
Yes |
Yes |
Yes |
| LED fog lights |
No |
Yes |
Yes |
Yes |
| LED taillights with integrated LED signature |
Yes |
Yes |
Yes |
Yes |
| Quad-tipped exhaust finishes |
Yes |
Yes |
Yes |
Yes |
| Luxury spoiler |
No |
No |
Yes |
Yes |
| Dual power outside mirror- Manual Fold |
Yes |
No |
No |
No |
| Dual power outside mirror- Manual Fold with LED turn right signal indicator |
No |
Yes |
No |
No |
| Dual power outside mirror- Manual Fold with LED side turn/heated |
No |
No |
Yes |
Yes |
| Outside mirror with reverse tilt-down feature |
No |
No |
Yes |
Yes |
| Dual Panel panoramic Moonroof |
No |
Yes |
Yes |
Yes |
| 18” machine-finished aluminum alloy wheels |
Yes |
Yes |
No |
No |
| 19” machine-finished aluminum alloy wheels |
No |
No |
Yes |
Yes |
Interior comfort and features:
Toyota Crown 2023 Interiors:
Toyota Crown has an elegant yet comfortable interior. Its fixed panoramic roof creates a bright and spacious interior. Both the trims offer an Ivory leather interior.
The interior of Toyota Crown 2023:
| Toyota Crown 2023 |
XLE |
Platinum |
| Leather seats |
Yes |
Yes |
| Seat air conditioner |
Yes |
Yes |
| Auto AC with remote |
Yes |
Yes |
| Rear Seats |
60/40 |
4/2/4 powered/recline |
| Rear cooling duct |
Yes |
Yes |
| Electric power Steering (EPS) |
Yes |
Yes |
| Multi Info Display |
8” display |
Large display |
| Eco/comfort/sport/sport+ Drive Mode |
Yes |
Yes |
| Push Start button |
Yes |
Yes |
| Paddle shifter |
Yes |
Yes |
| Leather trimmed steering wheel with heater |
Yes |
Yes |
| Powered Steering column (tilt/telescopic) |
Yes |
Yes |
| Interior Illumination |
No |
Yes |
| Power back sunshade |
No |
Yes |
| Head up Display |
No |
Yes |
| Vertical Wireless charger |
No |
Yes |
Hyundai Azera 2023 Interiors:
The interior of the Hyundai Azera 2023 is trimmed with premium materials to create a comfortable and elegant space. The interior is dual toned with elegant curves. The interactive ambient mood lamp is a unique futuristic feature that creates a visually appealing experience with changing colors. The interior comes in following colors:
- Black one-tone interior
- Navy one-tone interior
- Camel Two-tone interior
- Black Two-tone interior
| Hyundai Azera |
Smart |
Premium |
| Dual Zone Automatic AC |
Yes |
Yes |
| Leather Seats |
Leather |
Nappa Leather |
| Heated and ventilated front seats |
No |
Yes |
| Electric front seats |
Driver |
w/memory |
| Supervision cluster |
4.2” |
12.3” Full TFT LCD |
| Head up display |
No |
Yes |
| Cruise control |
Yes |
Adaptive |
| Smart key and push start button |
w/remote start |
w/remote start & card |
| Rear door manual curtains |
Yes |
w/power backlite curtain |
| Rear Seat Entertainment (dual screen) |
No |
Yes |
Nissan Maxima 2023 Interiors:
| Nissan Maxima |
S |
SV |
SR1 |
SR2 |
| 8-way power driver’s seat |
Yes |
Yes |
Yes |
Yes |
| 4-way power front-passenger’s seat |
Yes |
Yes |
Yes |
Yes |
| Memory System- driver’s seat |
No |
No |
Yes |
Yes |
| Memory System- driver’s seat, steering wheel, and outside mirrors |
No |
No |
Yes |
Yes |
| Climate-controlled front seats |
No |
No |
Yes |
Yes |
| 60/40 split fold down rear seatbacks |
Yes |
Yes |
Yes |
Yes |
| Leather appointed seats |
No |
Yes |
Yes |
Yes |
| Nissan Connect 8” touch-screen display |
Yes |
Yes |
Yes |
Yes |
| Advanced drive-assist Display |
Yes |
Yes |
Yes |
Yes |
| Nissan Door to door navigation with premium Traffic |
No |
Optional |
Yes |
Yes |
| Apple Carplay |
Yes |
Yes |
Yes |
Yes |
| Parking assist system Rear camera + sonar(front) |
Yes |
No |
No |
No |
| Parking assist system Rear Camera + sonar (front and rear) |
No |
Yes |
No |
No |
| Intelligent around view monitor rear camera + sonar (front and rear) |
No |
No |
Yes |
Yes |
| Dual zone automatic temperature control |
Yes |
No |
No |
No |
| Bluetooth handsfree phone system |
Yes |
Yes |
Yes |
Yes |
| Cruise control |
Yes |
No |
No |
No |
| Intelligent cruise control |
No |
Yes |
Yes |
Yes |
| Intelligent driver alertness |
No |
Yes |
Yes |
Yes |
| Intelligent high beam assist |
No |
No |
Yes |
Yes |
| Push button ignition |
Yes |
Yes |
Yes |
Yes |
| Remote engine start with intelligent climate control |
Yes |
Yes |
Yes |
Yes |
| Power-tilt/telescoping steering column |
Yes |
Yes |
Yes |
Yes |
| Ambient LED lighting |
No |
No |
Yes |
Yes |
| Auto-dimming inside rearview mirror |
Yes |
Yes |
Yes |
Yes |
The Maxima offers extravagant leather, simple controls, and a lot of high-end features. Front-seat legroom is among the best in the sedan category.
Performance and Powertrains
| - |
Toyota Crown |
Hyundai Azera |
Nissan Maxima |
| Engine type |
2.4L in-line 4 cyl,16v DOHC, turbo Hybrid |
3.5L MPI EU4 |
3.5L DOHC 24 valve V6 |
| Engine Power |
268hp |
290 hp |
300hp |
| Torque |
460nm/2000-3000rpm |
34.5kg.m/4500 rpm |
261lb-ft/4400rpm |
| Transmission |
Direct shift 6 speed automatic |
E-shift 8 speed automatic (SBW) |
CVT |
| Avg fuel consumption |
18 km/L |
11.7 km/L |
12.8 km/L |
Safety and Technology:
| Toyota Crown |
XLE |
Platinum |
| Toyota connect app |
Yes |
Yes |
| Emergency call system |
Yes |
Yes |
| Pre-collision system |
Yes |
Yes |
| Dynamic Radar Cruise control system (DRCC) |
Yes |
Yes |
| Automatic High beam |
Yes |
Yes |
| Lane Departure Alert (LDA) |
Yes |
Yes |
| Lane Tracing Assist (LTA) |
Yes |
Yes |
| ABS |
Yes |
Yes |
| Blind spot Monitor |
No |
Yes |
| Electronic Parking brake and brake hold |
Yes |
Yes |
| Vehicle stability control (VSC) |
Yes |
Yes |
| Tire Pressure warning system |
Yes |
Yes |
| Hill-Start Assist Control (HAC) |
Yes |
Yes |
| Child restrain system |
Yes |
Yes |
| Dual Front/Sides/curtain/knee airbags |
Yes |
Yes |
| Panoramic view camera |
Rear view |
360 view |
| Clearance Sonar |
Yes |
Yes |
| Rear Fog Lamps |
Yes |
Yes |
| Hyundai Azera |
Smart |
Premium |
| Airbag |
9 |
9 |
| ABS+ESC+HAC |
Yes |
Yes |
| Blind spot collision avoidance assist (BCA) |
No |
Yes |
| Blind spot view monitor (BVM) |
No |
Yes |
| Electric Parking brake with auto hold |
Yes |
Yes |
| Lane Departure Avoidance Assist (LDA) |
No |
Yes |
| Forward Collision Avoidance assist |
No |
Yes |
| Rear Cross Traffic avoidance assist |
No |
Yes |
| Safe Exit Assist (SEA) |
No |
Yes |
| Rear View Camera |
Yes |
Surround view |
| Nissan Maxima |
S |
SV |
SR1 |
SR2 |
| Advanced airbag system |
Yes |
Yes |
Yes |
Yes |
| Vehicle dynamic control with traction control system |
Yes |
Yes |
Yes |
Yes |
| Forward collision warning |
No |
Yes |
Yes |
Yes |
| Automatic emergency braking |
No |
Yes |
No |
No |
| Automatic emergency braking with pedestrian crossing |
No |
No |
Yes |
Yes |
| Blind spot warning |
No |
Yes |
Yes |
Yes |
| Rear cross traffic alert |
No |
Yes |
Yes |
Yes |
| Lane intervention assistance |
No |
No |
Yes |
Yes |
| TPMS with easy fill tire alert |
Yes |
Yes |
Yes |
Yes |
Price and value proportion:
| Toyota Crown 2023 |
XLE |
Platinum |
| Starting Price (AED) |
199,900 |
229,900 |
| Starting price of Hyundai Azera in UAE is (AED) |
166,999 |
| Nissan Maxima |
S |
SV |
SR1 |
SR2 |
| Starting Price (AED) |
129,500 |
145,500 |
163,500 |
166,000 |
Toyota Crown: is marketed as a sedan with a sporty edge. It has the height of an SUV and the elegance of a sedan so if you are looking for that unique, bold and wild look this one's for you. With this striking look it offers two hybrid power trains. It is quite
fuel efficient and doesn’t require premium gas. And this beautiful look comes with an array of premium technology features and a comfortable luxurious ride.
Hyundai Azera: a luxury sedan with futuristic design and advanced technology. This charismatic Korean sedan comes with a 3.5 liters V6 engine with a horsepower of 290. So combined with its modern looks and a smooth, fuel-efficient, and powerful powertrain, this is a masterpiece on its own.
Nissan Maxima: a comfortable full-size sedan with a spacious interior and a V-6 engine makes it a good buy. It has a 3.5-liter v6 engine that makes 300 horsepower, and it comes with a very strong safety review. This attractive looking sedan is backed up by a very comfortable interior, several amenities and top-class safety. And they claim to give you the feel of a 4-door sports car.
Consumer Reviews and market perceptions:
Toyota crown 2023 is receiving a lot of positive attention, thanks to its attractive design accompanied by two power trains and its fuel efficiency is the best in the category. Furthermore, the bold dynamic look they are offering with the technology features makes it a good buy.
Hyundai Azera is another much hyped car in the market. It's turning heads with its futuristic design and elegant interior and efficient performance. Overall, it’s worth the price.
Nissan Maxima 2023 hasn’t been able to prove itself as a sports car as it claims, especially with crossovers available in the market like Toyota Crown. People are not very happy with its tight trunk and less rear seat space. Many say it has almost reached the end of its life, though it is a good car with a powerful engine it hasn’t been able to set any new standards.
Conclusion: choosing your luxury companion:
At the end of the day the sedan that you choose would entirely be based on your own preferences. Some like the exotic and wild look the Toyota Crown offers, others are drawn towards the futuristic design of Hyundai, some like the classic Nissan boomerang shaped lights which the new Nissan Maxima also highlights.
But for you to decide which one is the best for you, a test drive is a must!
Buying a car is a huge decision financially and emotionally so make sure you test drive, get the feel of the car and make informed decisions.
Happy Driving!
